How to beat the summer heat? Whether it’s a trip to the beach or an attempt to water sports, there’s always room for a sip of the ultimate summer spirit: rum. And just in time for the sizzling season, iconic Jamaican brand Red Stripe begins to roll out a new line of canned rum cocktails in addition to its expansive beer portfolio.
True to its roots, Red Stripe Rum Drinks are “crafted with real Caribbean rum, mango and lime juice and natural flavors”. First in this offering are the two bold flavors of Red Stripe Rum Punch which blows you with a refreshingly sweet and vibrant tropical flavor and Red Stripe Rum Mojito which refreshes you with a cooling and smooth classic citrusy flavor. Both have an ABV of 5.9% and are available in slim 12-oz. cans.
“The spirit-based cocktail segment is the fastest growing category within the beer, wine and spirits industry, and with our latest Red Stripe rum innovation, we are able to tap into this trend, and introduce this iconic brand to a new generation of consumers,” says Oscar Martinez, Senior Director Marketing & Innovation at HEINEKEN USA.
HEINEKEN USA, a subsidiary of HEINEKEN International N.V., is the country’s leading high-end beer importer, including Red Stripe, Amstel Light, and Strongbow Hard Apple Ciders, among others. It also holds a majority of the shares of Red Stripe.
“The Red Stripe Rum Drinks perfectly embody the vibrant spirit of Jamaica, and signal a venture beyond beer, no shaker required,” Martinez added. The award-winning beer brand, now venturing into an unprecedented move in the alcohol industry, is a great nod to its consumers that it has a lot more to offer in the coming years.
For now, let’s unleash the island spirit in us all as we toast our canned Red Stripe Rum Drinks. They are rolled out in Florida and select markets across the northeast starting now through the spring. Check their website for more information and to find a product near you.
