Home/About Us About Us NeedThat™ is a modern independent publishing company that wants to cut through the noise of everyday consumerism. The best products are the ones that are referred to us by our friends and family, people who we can trust. NeedThat is connecting our readers to make smarter and informed purchasing decisions on products by companies. No one wants to spend time reading through hundreds of reviews about products, not knowing if they’re legitimate. Not sure about new companies? Allow us to discover and test their products before you take the risk. Our team is here to bring you the best experience for product reviews, comparisons, and small business discoveries.