Heinz’s iconic love affair with tomatoes is truly sensational. For over 150 years of producing the world’s best-loved tomato products, it’s back yet again with another set of offerings by Heinz UK called the Culinary Tomatoes range.
The Culinary Tomatoes range is part of Kraft Heinz’s larger transformation to bring insight-driven innovation to consumers “faster than ever before”. From opening the tomato category to other cuisines beyond traditional Italian, Heinz UK encourages consumers to eat at home amidst the cost-of-living crisis by elevating the experience of home-cooked meals. Home cooks can enjoy a variety of delicious recipes with high-quality ingredients like using only the finest Heinz tomatoes – sun-ripened and grown in Italy for unparalleled flavor.
The brand-new range features 11 products, including chopped tomatoes, tomato puree, passata, and unique base sauces for dishes like curry and pizza. Whichever you prefer to start with, all are made with top-quality Heinz tomatoes (grown in Italy) and have no added sugar, artificial flavors, or preservatives.
“We’re delighted to give Heinz tomato lovers even more access to our finest tomatoes while offering inspiration for cooks to create new and delicious recipes in their kitchens. We’ve developed our brand new tomato collection to offer something for everyone, regardless of their cooking skills,” Caio Fontenele, Heinz New Ventures Director, said.
“For those who love cooking from scratch, we have our delicious Heinz tomatoes in peeled, chopped, or puréed formats. And for those who need an extra culinary hand and want to skip the basic preparation, we have our tasty, ready-to-use tomato-based cooking sauces,” he added.
The full new Heinz Culinary Tomatoes range and their SRPs:
- Heinz Chopped Tomatoes (£1.25)
- Heinz Peeled Tomatoes (£1.25)
- Heinz Finely Chopped Tomatoes (£1.25)
- Heinz Classic Pizza Sauce (£1.75)
- Heinz Classic Passata (£1.75)
- Heinz Passata with Basil (£1.75)
- Heinz Curry Tomato Base (£1.75)
- Heinz Chilli Tomato Base (£1.75)
- Heinz Frito Tomato Base (£1.75)
- Heinz Double Concentrated Tomato Puree (£1.40)
All products are currently available at ASDA stores across the UK but will reportedly be rolled out to other retailers in 2023. To kickstart your own love affair with tomatoes, Heinz UK’s official website shares plenty of recipes that you can try. Check them out here.
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