Let’s be honest, chips are one of those snacks that are dangerously easy to overdo. One handful turns into half the bag before you even realize it. The problem? Most chips are just empty carbs that leave you hungry again an hour later. Enter Wilde Brands, a company that’s completely redefining what a chip can be. Instead of the usual potato or corn base, they use real chicken breast, egg whites, and bone broth to create a protein-packed, flavor-loaded alternative.
A New Era of Healthy Munching

Wilde Brands didn’t just swap out ingredients and call it a day. They actually managed to create chips that deliver on crunch, texture, and flavor without feeling like you’re eating something “healthy” in a boring, uninspired way. The Himalayan Pink Salt flavor keeps it classic, while Buffalo Chicken brings just the right amount of heat. If you’re feeling adventurous, Chicken & Waffles offers a perfect balance of sweet and savory that’s surprisingly addictive.
And because these chips are high in protein and lower in carbs, they actually keep you full. Whether I’m grabbing a handful between meetings or packing them for a road trip, I know I’m getting something that satisfies without the post-snack crash.
Wilde Brands is proof that healthy snacking doesn’t have to be bland or boring. They’re pushing the boundaries of what we expect from snack foods, showing that you can have indulgence and nutrition in the same bite. As more people move away from highly processed, carb-heavy foods, brands like Wilde are paving the way for a smarter, more balanced approach to snacking.